01↗
Search & Performance
Reach people actively searching for products, services and solutions.
START ADVERTISING
Start with your
objective.
Tell us what you want to achieve. Aemetric helps plan the right channels, capabilities and execution around the business goal.
OBJECTIVE→RESULT
01GOAL
02STRATEGY
03CHANNEL
04EXECUTION
01
START WITH YOUR OBJECTIVEWe don't start
with a channel.
We start with the goal.
Every campaign begins with a business objective. The channels, services, content and execution are then planned around what you actually want to achieve.
Objective→Strategy→Execution→Result
01Generate Leads↗
02Increase Sales↗
03Build Brand Awareness↗
04Launch a Product↗
05Reach a New Audience↗
06Enter a New Market↗
07Improve Customer Acquisition↗
08Grow Existing Customers↗
02
AVAILABLE MARKETING SOURCESOne objective.
Many ways to reach it.
Select the right combination of digital, creator, publisher and offline environments based on the audience and business objective.
02↗
Social Media
Build awareness, engagement and demand across social platforms.
03↗
Creators & Influencers
Work with relevant creators, influencers and content communities.
04↗
Websites & Apps
Reach audiences through websites, applications and digital experiences.
05↗
YouTube & Publishers
Use video channels, publishers and digital media properties.
06↗
Offline & Physical Media
Extend campaigns into transit, events, outdoor and physical environments.
03
MARKETING ECOSYSTEMBuild the
right ecosystem.
Advertising rarely depends on one source. Aemetric brings together channels, creators, publishers, media, technology and data to build a coordinated campaign structure.
AEMETRICECOSYSTEM
Brands
Audience
Channels
Creators
Publishers
Media
Technology
Data
RIGHTAUDIENCE
Audience
Geography
Demographics
Interests
Intent
Behaviour
Context
Channel
04
REACH THE RIGHT AUDIENCEDon't just
reach people.
Reach the right people.
Audience selection can consider geography, demographics, interests, intent, behaviour, context and channel. The objective determines how these factors are used.
AudienceGeographyDemographicsInterestsIntentBehaviourContextChannel
05
CHOOSE THE RIGHT CHANNELPut the message
where the audience is.
01Search
02Social
03Video
04Creators
05Publishers
06Apps
07Websites
08Offline
09Events
The right mix depends on the objective, audience, budget, geography, creative requirements and campaign stage.
OBJECTIVE
STRATEGY
EXECUTION
RESULTGOAL
06
GOAL-BASED MARKETINGObjective.
Strategy.
Execution.
Build the campaign around what matters to the business. Strategy, channel selection, execution and measurement should work together toward the same objective.
OBJECTIVE→STRATEGY→CAMPAIGN→RESULT
07
CAMPAIGN EXECUTIONFrom idea
to execution.
A coordinated process helps move a campaign from an initial objective into real-world execution.
01
Understand02
Research03
Plan04
Source05
Build06
Launch07
Monitor08
OptimizeSOURCING→PLANNING→BUILDING→EXECUTION→MONITORING→RESULTS
08
MEASUREMENT & INTELLIGENCEDon't stop
at launch.
Measure what happens next.
Campaign performance can be understood through the metrics relevant to the objective. The resulting information can then inform optimization and future decisions.
CAMPAIGN INTELLIGENCELIVE DATA
01Reach
02Impressions
03Engagement
04Clicks
05Leads
06Conversion Rate
07Cost Per Lead
08Customer Acquisition Cost
09Sales
10Revenue
11Audience
12Channel Performance
09
CAMPAIGN JOURNEYOne connected
journey.
01
Goal02
Strategy03
Planning04
Execution05
Measurement06
OptimizationSTART YOUR CAMPAIGN
Tell us what
you want to achieve.
We'll understand the goal, build the strategy, source what is required, coordinate the execution and track the results through the journey.
Start a Campaign↗